Pokémon Go Surpasses $3 Billion In Revenue

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2016-07-06
Pokemon Go Surpasses $3 Billion In Revenue
Niantic's hit mobile game has once again made history. Niantic

Niantic’s location-based smash hit mobile game Pokémon Go has shown no signs of slowing down. In fact, just recently, it has gone beyond $3 billion in lifetime revenue. Surely, the game is reaching success after success.

Pokémon Go was first launched in July 2016 and immediately had a huge following. After all, it is the kind of game that fans of the hit franchise have been wanting for a very long time. The game gave players the opportunity, albeit in an alternate reality, to capture Pokémon with friends. It surpassed one billion total downloads earlier this year.

The mobile game became such a worldwide phenomenon that meet-ups were quickly turned into fan festivals. And despite the flaws the game experienced in its early existence, fans were able to work alongside Niantic to create a community of players. It was only a matter of time until Pokémon Go would become the mobile gaming juggernaut that it is today.

According to analytics firm SensorTower, Pokémon Go has now hit another major milestone after it surpassed $3 billion in lifetime revenue. It is worth noting that the game has already experienced some incredible revenue numbers in the last few months. August, for instance, saw the game generating at least $110 million alone. Later on in September, revenue peaked at $126 million for the month. User spending in October is down to just shy of $70 million, but the numbers are absolutely staggering all the same. The United States is the major contributor to those sales, generating $1.1 billion of the game's total lifetime revenue, while Japan has generated $884 million, making it the second biggest contributor to revenue.

The never-ending success of Pokémon Go is largely due to Niantic’s consistency in rolling out updates and content. For starters, the studio recently introduced a whole new generation of pocket monster. It even debuted the iconic Team Rocket group of villains, which led to a major influx in sales as lapsed users jumped back in for a chance to battle the organization and liberate the Pokémon Team Rocket had taken under its control.

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