Disney has finally gotten on board with the emoji craze by launching the Disney Emoji Blitz app, giving users a wide range of Disney-themed icons to play with. The app is more than an emoji keyboard, as it also has a gaming component.
Right off the bat, the emoji keyboard has several icons but users do not have access to the entire database from the start. A match-three game allows users to earn points that can be used towards unlocking other emojis.
As for the emojis, they vary from the likes of The Little Mermaid to characters from Finding Dory. The creative team designed each emoji by looking at Unicode emojis and tying in features from the classic characters.
"The team did a lot of research, looking at Unicode emojis," said Nacia Chambers, the app’s executive producer, to Mashable. "We looked at how all of those known platforms were expressing all of these different expressions and then we went and said 'OK, what's the Disney take on these?' "
The database of emojis will grow with time, according to Chambers, and the app currently has over 400 emojis from 33 different Disney and Pixar movies including Frozen, Toy Story, Cinderella, The Lion King and The Muppets. The emojis range from characters, famous items, Disney theme park items and settings.
Disney states: "Disney Emoji Blitz is a fast-paced match-three game that lets players match emojis to score points and unlock new Disney and Pixar emojis. Each emoji collected blasts the board with expressive power-ups like icing away emojis with Elsa from Frozen or scaring emojis with Sulley from Monsters Inc. Players complete missions to boost the score and earn prizes such as rare Disney Parks-themed Mickey Premium Bar, Matterhorn and Mickey Mouse Ear Hat emojis. Once an emoji is collected within the game, it is also unlocked in the Disney Emoji Blitz keyboard, which can be used to send Disney and Pixar emojis to friends in messages."
The Disney Emoji Blitz app is available for free in the Apple App Store and Google Play store.
