Nintendo Switch Production To Increase For Holidays

Nintendo Switch, where you at?
Nintendo Switch, where you at? Nintendo

With Nintendo Switch consoles in short supply around the world, Nintendo promises that they are “ramping up” production in time for the holiday season.

According to The Wall Street Journal, Nintendo plans to ship 10 million Nintendo Switch consoles by the end of the fiscal year on March 31, 2018. However, sources told WSJ that Nintendo has advised the console’s supply chain manufacturers to prepare for 18 million units.

One executive in the supply chain told WSJ that his company was ready to pick up the pace of production if asked.

"We're doing everything we can to make sure everyone who wants to buy a Nintendo Switch system can do so," Nintendo said in a statement to The Wall Street Journal. "We will ramp up production for the holiday period, which has been factored into our forecast."

The shortage of Nintendo Switch consoles since its March debut marks the continuation of a disturbing trend for Nintendo in recent years. From the debut of the popular amiibo to the NES Classic Edition, Nintendo has been highly conservative with demand forecasts, which has frustrated fans.

Although Nintendo has consistently provided retailers with new allotments of stock , those replenished supplies have consistently sold out in mere days, furthering fans’ frustrations while also building hype around the console more than five months after its release.

As of June 30, Nintendo has sold 4.7 million Switch units worldwide. The demand for the new hybrid console has caused Nintendo’s stock to rise 50 percent since the console’s release in March.

The holiday season looks to be very favorable for Nintendo and the Switch, as new titles will release through the last few months of 2017, headlined by Super Mario Odyssey in October.

What do you think of Nintendo’s forecast for new Nintendo Switch restocks? Have you been unable to find a Switch since in March? Let us know in the comments section below.

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