Minecraft Invades The Real World With A New Kind Of Breakfast

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  • Simulator
2011-11-18
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A good way to start the day. Kellog's

One of the exciting things about playing Minecraft is the unlimited possibilities when it comes to exploring, mining, and building. However, Minecraft looks to be bringing the game to real life with a new way to enjoy breakfast. What is it, you ask? Well, it’s the Kellog’s Minecraft Creeper Crunch Cereal.

This limited-edition cereal has cinnamon-flavored bites along with green squares of “Creeper Bit” marshmallows. There’s no question that it brings to mind the game’s iconic pixelated block look. This should make each spoonful bring the dynamic world of Minecraft to life.

That’s not all, as each box is going to come with a code that lets players unlock one of 10 unique in-game clothing items. This should give players the ability to customize their characters even more. Unfortunately, the code is not going to be valid for Minecraft: Java or Minecraft: Education Edition.

In a press release, Kellogg's All Family Cereal Marketing Director Erin Storm said that Minecraft has inspired creativity and exploration for many players around the world. Storm went on to say that with this new cereal “game fanatics and families alike can build their own delicious breakfast and gaming adventure.”

In the same statement, Kayleen Walters of Mojang Studios shared that players are always looking for ways to experience the adventurous and imaginative spirit that’s found within Minecraft. Walters added that the partnership with Kellogg’s is truly the best chance for the “community to extend the vibrant creativity of the game they already eat up – and it gives them a literal taste of Minecraft in real life."

The Kellogg’s Minecraft Creeper Crunch Cereal is available for a retail price of $3.99 for the 8-ounce box and $5.69 for the 12.7-ounce version.

Minecraft is a sandbox video game that was officially released in November 2011. In the game, players explore a blocky 3D world that has infinite terrain. Along the way players can discover and extract materials while crafting items and tools. Players can even build structures. The game received critical acclaim and has won several awards throughout the years. Minecraft has since been inducted to the World Video Game Hall of Fame back in June of this year.

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