GameStop Unveils Redesigned Website, Labor Day Online Sale Detailed

Redesigned website launched.
Redesigned website launched. GameStop officially unveiled its redesigned website. With this, the video game retailer hopes to give its customers a shopping experience that is more digital and modern. In addition, the redesigned website is not only easier, faster, and engaging to use, but has been tightly integrated with the stores.

The redesign was prompted by customer feedback that revealed the website had become increasingly difficult to use. The online visual makeover of the website now has a modern design that comes with engaging imagery. Its new design now allows guests to find their favorite videogames, collectibles, and even accessories easily with fewer clicks. Customers to the site should also expect faster shopping and enhanced search capabilities. Customers can also experience a more detailed order status and a checkout experience that is seamless.

Some of the upgraded website features include:

  • Buy Online Pickup at Store/Reserve Online Pickup at Store
    • This experience has been streamlined and is now available for multiple items versus just one item.
  • Apple Pay from the Web (laptop or smart phone)
    • Transactions are now easier and seamless.
  • Trade Values
    • This is now displayed in more locations such as product pages, search results, etc.
    • The site also now provides new visibility to advanced trade credits.
  • PowerUp Rewards
    • This has been integrated with the web in order to allow customers to enroll online and receive some of the gaming industry’s top discounts and highly coveted member benefits.
  • Discoverability is easy
    • The beautiful and large imagery ensure that customers find their favorite videogames, accessories, apparel and toy collectibles with less clicks.

It's not just about the redesigned website as this online overhaul is part of the retailer's broader business strategy. It represents a multimillion and multiyear investment that is expected to help drive integrated efficiencies across the company’s omnichannel platform and provide customers a simplified and more robust digital shopping experience.

In celebration of the launching of the new website, GameStop is hosting a Labor Day Online Sale on Monday, September 2. Here, guests can take advantage of a wide selection of deals and experience the new online shopping journey.

Items being offered on sale include:

  • Videogames:
    • Assassins Creed III Remastered: $19.99
    • Blood and Truth PS4 VR: $19.99
    • Rage 2: $29.99
    • Final Fantasy XII Zodiac Age: $34.99
    • Kingdom Hearts III Deluxe Edition: $39.99
  • Pop Culture/Accessories:
    • Pokemon Waffle Maker: $10.00
    • Ghostbuster Crate Box (Exclusive): $25.00
    • Marvel Thor Hammer Toolbox (Exclusive): $75.00
    • Dual Shock 4 Black Wireless Controller PS4: $30.00
  • Collectibles:
    • POP! Gears Collector's Box (Exclusive): $39.99
    • Star Wars: Episode One - Darth Maul Red Lightsaber Replica: $99.99
    • Nerf Rival Overwatch Reaper Blaster (Wight Edition) Collector Pack: $99.99
  • Pre-Owned Videogame Consoles:
    • PS4 Pro 1TB System: $299.99
    • PS4 Slim 1TB System: $229.99
    • Nintendo New 3DS XL: $99.99
    • Nintendo Switch: $249.99
    • Xbox One X: $299.99

The full line-up of the Labor Day Online Sale can be viewed here.

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