Pokémon GO to Feature Furfou in Fashion Week Event

Time for some style.
Time for some style. Niantic

Pokémon GO is launching the Fashion Week event next week. The spotlight will be on the Poodle Pokémon Furfrou, which is also making its official debut in the game. During the event, keep a lookout for stylishly dressed Pokémon in the wild and in raids. Prepare to grab some new avatar items over at the shop.

Fashion Week starts September 21 at 10:00 a.m. (local time) and runs all the way to September 28 at 8:00 p.m. (local time).

New Mechanic

Before we go into the details of Fashion Week, it’s important to know that Furfrou’s arrival signals the introduction of a new feature. It’s a new mechanic where trainers can change the forms of some of the Pokémon.

As an example, here are the steps to change Furfrou’s Trim:

  • Furfrou begins in its Natural Trim.
  • Select Furfrou in the Pokémon storage.
  • Tap the Form Change button.
    • This should bring up a menu that lists the available Trims.
  • Select the preferred Trim.
  • Changing Furfrou from one Trim to any other Trim costs 25 Furfrou Candy and 10,000 Stardust.

Fashion Week Features

When Furfrou debuts in the game, some of its different forms will be available in certain regions. These are:

  • Natural Form: Available in the wild globally.
  • Matron Trim: Available as a form change globally.
  • Dandy Trim: Available as a form change globally.
  • Debutante Trim: Available as a form change in the Americas.
  • Diamond Trim: Available as a form change in Europe, the Middle East, and Africa.
  • Star Trim: Available as a form change in the Asia-Pacific.
  • La Reine Trim: Available as a form change in France.
  • Kabuki Trim: Available as a form change in Japan.
  • Pharaoh Trim: Available as a Form change in Egypt.
  • Heart Trim: To be announced.

Here are the other features of the event:

  • Trainers can expect to see the likes of Butterfree, Sneasel, and Blitzle wearing fashionable costumes for the first time.
  • Costumed Pokémon that starred in last year’s Fashion Week event make a return. These include:
    • Smoochum
    • Kirlia
    • Shinx
    • Croagunk
  • ​Misunderstood Mischief, the next part of the Season of Mischief Special Research story is unlocked.
    • Help Professor Willow study and learn how Pokémon like Furfrou and others change their appearances.
  • ​Complete Special Research and earn an encounter with Meloetta.
    • Those who already accessed the Pokémon GO Fest 2021–exclusive Special Research get a Meloetta Candy when completing the new Special Research.
  • ​Fashionable Trainers with fashionable Pokémon and more will appear at PokéStops throughout the event.
    • Challenge these Trainers to earn rewards.
  • ​Complete Timed Research for a chance to earn encounters with fashionable event-themed Pokémon.
    • Trainers can earn an exclusive Furfrou Wig avatar item as a final reward.
    • Those who can’t get it need not worry since the item will be available in the shop once the event is over.
  • Beginning September 20 at 4:00 p.m. EDT, Fashion Week avatar items become available in the shop.

Learn more about the Fashion Week Event here.

Pokémon GO is available on Android and iOS.

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