Pokémon Go Earns $110 Million In August 2019

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2016-07-06
Pokemon GO
Pokemon GO continues to thrive in the mobile gaming industry. Niantic

Pokémon Go continues to make history in mobile gaming. Recently, newly released data suggests that August 2019 was the game’s best month since September of 2016. Here is everything about it in a nutshell.

The data comes courtesy of Daniel Ahmad, a Senior Analyst at Niko Partners. The market research company, which mainly covers the Chinese and Southeast Asian games industry, said that Pokémon Go earned at least $110 million in August this year.

Apart from having the best month since September of 2016, the location-based AR game managed to stay on track to obtain around $3 billion in gross revenue. Interestingly, the only game successful so far in reaching the same heights is Supercell’s Clash of Clans.

For context, Pokémon Go’s $3 billion gross revenue is equivalent to selling at least 50 million copies of a game sold at $60 per unit.

Last month’s revenue suggests that Pokémon Go was able to witness an increase of 44 percent year-over-year, especially when you compare it to the $76.6 million grossed by the title in July 2018. Even more so, the figure is a 76 percent month-over-month increase from $63.5 million spent by players in July.

This past August was the fourth highest earning month on record. Niantic’s popular mobile game has only earned more in July, August, and September of 2016. During the time, it grossed around $256 million, $195 million, and $141 million respectively.

There is no doubt that Pokémon Go will continue to thrive. The developers have been successful so far in keeping players up to date with new features, events, and a whole new generation of Pokémon. It is safe to say that Niantic has hit the perfect balance between the game’s franchise appeal, demographic, and the quantity of in-game events needed to stir the interest of players. And despite the challenges the game encountered before, the studio never failed to put up an effective monetization strategy.

Meanwhile, Pokémon Monsters, another recent entry from the Pokémon franchise, has also been doing very well so far. The game has reportedly grossed an estimated $20 million worldwide since its launch.

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