Pokémon Go Celebrates Birthday With New Go Fest 2020 Video From Star Wars Director

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Guess what's new? Niantic

The Pokémon Go Fest 2020 is less than three weeks away and for sure Trainers around the world are more than excited as developer Niantic revealed in a blog post today that more than 700,000 tickets have been sold. As if to increase the hype even further, Niantic and The Pokémon Company teamed up with Knives Out and Star Wars: The Last Jedi director Rian Johnson for a new commercial.

The short video has been released in time for Pokémon Go’s fourth birthday, which is today, July 6. It not only celebrates the upcoming Go Fest, but also honors the magic that is the game. You can view it below:

In the same blog post mentioned, Pokémon Go Product Marketing Manager Veronica Saron revealed that Rian himself is a big fan of the game and “helped shape the concept of the video with his cinematic eye and vision of peeling back a layer of our everyday lives, looking closer, and experiencing being a Trainer with your Pokémon.”

For Johnson, the game has managed to keep him engaged with friends remotely as he has been practicing physical distancing over the past few months. He went on to say that “as a longtime Pokémon trainer, it was a real pleasure working with Niantic on this spot.” Johnson added that not only was it a new experience for him “to direct a production remotely,” he also “enjoyed the highly collaborative process and think we put together a fun and upbeat commercial that fans will enjoy.”

Indeed, according to Saron, the commercial involved a global production, which is in line with the theme of the Go Fest bringing people together. Johnson was based in Los Angeles and directed the cast and crew, who were in New Zealand. In addition, Johnson also had to collaborate with a team coming from places like New York, Seattle, San Francisco, London, and Tokyo.

The Pokémon Go Fest 2020 is scheduled for this July 25–26. Making this one unique compared to previous events is that this year's event is going to be purely online. In addition, trainers can buy tickets and be able to attend on both days. You can learn more about the Go Fest event here.

For those who can’t wait for the Fest to arrive, the game is offering Weekly Challenges. Week 1 has already started and focuses on a Skill Challenge. Week 2, meanwhile, offers a Battle-based Challenge while Week 3, beginning just before Go Fest 2020, is about a Friendship-based challenge. Read more about that here.

Pokémon Go
A Flawed But Magnificent Experience
Pokémon Go has swept the country but is the mobile game worth an install? Despite its flaws, Pokémon Go really delivers the Pokemon-capture experience.
  • As Close To Living Pokémon Fantasy As It Gets
  • Active And Engaging Experience
  • Lots Of Mon And Events
  • Battles Aren't What Fans Expect
  • Very Grindy
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