Nintendo and Lunchables are Partnering Again for New Promotion

Another partnership.
Another partnership. Kraft

The new school year is just weeks away. And as it turns out, Nintendo and Lunchables have teamed up again to offer everyone, both kids and adults, not only to have lunch their own way but also game their own way.

Starting August 1 and all the way to September 30, Lunchables lovers can take on Lunchables challenges where they can build, stack, and play. Challenges include a pack-your-own-lunch challenge, racing challenge, and catch challenge. All of these are for a chance to grab some fun prizes like Nintendo Switch carrying cases, digital game codes, and even a pair of Joy-Con controllers. However, the top prize is the Nintendo Themed Mystery Prize Pack, priced at $1,000.

By the way, this is not the first time the two have partnered. The first was back in August 2020 and you can read more about that here.

In a statement, Associate Director of Marketing at Kraft Heinz Katie Hunstad said that Lunchables has been about powering the creativity of kids and giving them a place to express and show their individuality. She went on to say that the partnership with Nintendo has resulted in the Game Your Way program, which helps kids with their imaginations.

Meanwhile, Nick Chavez at Nintendo of America shared that they hope this team up with Lunchables could bring smiles to families across the US. He added that they hope to cheer kids at lunchtime while letting them play the Switch at home.

To join, just follow these steps:

  • Scan the QR code found on specially-marked Lunchables or visit this site .
  • Choose an exclusive challenge that puts your skills to the test for the chance to win a Nintendo Themed Mystery Prize Pack.
  • Fans also have a chance to win 1 of 750 Nintendo Switch Prize Packs by finding codes inside specially-marked Lunchables and seeing if they’re a winner.

The Nintendo Switch is a portable gaming system with a large portfolio of games like Mario Kart 8 Deluxe, Animal Crossing: New Horizons, Super Mario 3D World + Bowser’s Fury, Mario Golf: Super Rush, New Pokémon Snap, Miitopia, and Splatoon 2.

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