HBO Finally Announces 'Game Of Thrones' Season 7 Premiere Date

Walder Frey was just the beginning. Arya Stark's killing spree will continue in 'Game of Thrones' Season 7. HBO

Game of Thrones Season 7 will premiere Sunday, July 16.

To announce the release date for new Game of Thrones episodes, HBO engineered yet another species of event in the ever-growing social media blitz that has now become an essential part of the lead-up to the premiere of a hotly anticipated TV show or movie. Yep, it can get more ridiculous than the teaser for the trailer. Marketing departments and those furiously spinning ad agency dynamos were never going to stop at the motion poster, or the poster announcing the poster or the tweetstorm from sympathetic critics. No, it will never end. And they’ve taken it to a whole new level with the announcement of the Game of Thrones Season 7 premiere date, revealed via Facebook Live comment-enabled flamethrower, literally melting away a cube of ice until the date became visible. An ad of ice and fire.

It didn’t really work. Here’s the actual event, which now that it’s over you might actually be able to watch. During actual deployment this thing crashed more than a Kansas pension fund.

But it's okay their dumb viral stunt didn't work, because right after they premiered a new Game of Thrones Season 7 teaser:

Though Game of Thrones Season 7 has far out-stripped the plot available to readers George R.R. Martin’s A Song of Ice and Fire series (the next entry, The Winds of Winter, is expected out this year), there’s a lot we do know about the new season thanks to some timely set leaks.

READ: 'Game Of Thrones' Season 7 Leaked Photo Has Major Spoilers For Finale

READ: 'Game Of Thrones' Season 7 Set Leak Photos Show Euron's Ship And An Army Of Gingers

READ: ‘Game Of Thrones’ Season 7 Set Leak Spoilers: Winter Comes To King’s Landing And May Bring The Lannister’s Downfall With It

Game of Thrones Season 7 premieres Sunday, July 16.

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