It looks like the esports scene is about to experience a big change as the largest esports company in the world has entered into an agreement with a premier gaming lifestyle festival. If that’s not clear, ESL has merged with DreamHack. This partnership is sure to bring new innovations that are not only going to benefit players of all levels, but also fans and communities. The new organization is going to be led by ESL Gaming Co-CEOs Craig Levine and Ralf Reichert.
There’s no question that the esports scene has grown over the last couple of years and has turned into a multi-billion dollar industry. It goes without saying that the gaming lifestyle has changed as well, especially with, according to Newzoo, around 2.6 billion potential gamers. The combination of ESL and DreamHack means that the new organization has the skills and flexibility needed to be able to continue meeting the ever-changing needs of the players, fans, and community. It also means being able to connect to a wider audience.
Those who are familiar with the esports scene know that ESL and Dreamhack are among the best when it comes offering the best gaming lifestyle experience and the most professional and legendary competitive experience.
In a statement, Levine said that this merger has “some of the best creative and visionary gaming minds in the industry” and that they plan to “continue to advance the innovation that drives this space via the most exceptional products and events.” He went on to say that for partnersm it’s going to be a chance to engage with them “through a wider range of activations across all levels of esports, and all aspects of gaming.” Fans, Levine added, are sure to expect “one of the most expansive esports and gaming lifestyle portfolios available.”
Meanwhile, DreamHack Co-CEO Marcus Lindmark shared that they have always been about brining communities together and offering “the ultimate gaming lifestyle experience for our fans all around the world.” He assured everyone it’s not going to change despite the merger and with ESL, these events are sure to grow “into something even more spectacular.” Lindmark shared further that with the merger, DreamHack should “be able to offer a more tailored approach for both our community and our partners across all regions through an array of gaming and esports opportunities, all while creating impactful and memorable experiences.”
What about you? Are you excited about this merger? Let us know your thoughts in the comments section below.
