Twitter Will Stream MLB And NHL Games In Addition To NFL

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Twitter launches new stand-alone app called “Engage” that allows users to grow their audience by receiving information about their account’s engagement. Twitter

Baseball and ice hockey fans will soon be able to watch Major League Baseball (MLB) and National Hockey League (NHL) games streamed on Twitter. The micro-blogging platform locked in a deal to stream one out-of-market professional baseball and ice hockey game per week.

"Twitter is the fastest way to see what's unfolding in MLB and the NHL," said Anthony Noto, Twitter's chief financial officer, in a press release. "MLBAM has pioneered streaming live digital video and we could not be more excited to partner with them on live games as well as 'The Rally', giving our audience the live sports events they are already talking about on one screen on Twitter."

The out-of-market MLB and NHL games will be available for streaming to Twitter users in the United States for free, regardless of whether they are logged in or not. MLB games, says Twitter, will be available around the globe with the exception of select territories.

"Twitter has long been a great partner and platform for both baseball and hockey fans as they follow their favorite teams and players every day," said Kenny Gersh, MLBAM's executive vice president of business, in a press release. "We know fans will embrace what this wide-ranging partnership brings – expanded and reliable access to live baseball and hockey and the introduction of Twitter's first daily live highlight show delivered intuitively to a platform where they're actively engaged with the games."

Earlier this year, the NFL revealed Thursday Night Football will be streamed live via Twitter in an announcement by NFL Commissioner Roger Goodell. “This fall Thursday Night Football will be streamed live @twitter so fans will see more of this,” read Goodell’s tweet.

Twitter will also stream a nightly highlights show produced by OTT network 120 Sports called The Rally . The show will feature a rundown of various sports.

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