LEGO knows how to trigger the inner child of its customers with its new release: a life-size version of the original Nintendo Game Boy. It immediately caught a lot of attention when it was sold out yesterday within two hours of pre-orders opening.
You won't find it on LEGO's official site, but don't worry: limited stock is still available on Amazon.
Perfect Throwback For Game Boy Fans
The LEGO Game Boy set, an accurate 1:1 replica of the original 1989 handheld (not the Color one), comes in at $59.99 and ships on Oct. 1. It's a close-to-flawless tribute that's calling out to both classic gamers and LEGO's ever-expanding lineup of adult-oriented collector sets.
This isn't LEGO's first venture into retro Nintendo hardware. The most recent releases were the SNES-inspired Mario & Yoshi pixel set from 2024. But the Game Boy set may top them all in cultural relevance and emotional connections.
Brought to life as an exact scale replica, this set includes true-to-life details, such as A/B buttons, D-pad, contrast dial, speaker grill, and cartridge slot.
According to Popular Mechanics, it's intended to make the original Game Boy look as close to the real thing as possible. It even comes with removable Game Paks as decorative cartridges, a nice touch that contributes to its shelf appeal.
Although non-functional (no gameplay), the design embodies the essence of the hardware and brings it to life in brick. It's the type of set that encourages you to relive the glory days of handheld gaming, even if only for display.
Why It's a Must-Have for Collectors
What is it about this LEGO Game Boy set that makes it so popular? It's a crossover that targets two sweet spots.
First, it resonates with the nostalgia for gamers who grew up playing the original Game Boy. Second, it relies on durable LEGO quality that meets adult collectors' and non-serious builders' high standards.
At $59.99, it's also a much more budget-friendly way to have a piece of Nintendo history, particularly in contrast with more expensive vintage Game Boys on resellers' websites.
Whether you're curating a shelf of retro consoles, designing a LEGO wall feature, or simply looking for a conversation-starting tribute to Nintendo's golden era, this set earns its place.
