Call of Duty Endowment Launches New Campaign as Part of Military Appreciation Month

Do your part.
Do your part. Activision

The Call of Duty Endowment has launched a new campaign in celebration of Military Appreciation Month. Dubbed as #CODEMedicalHeroes, the campaign honors veteran medics and hospital corpsmen and reminds everyone of the difficulties they face when it comes to finding jobs, particularly in the civilian healthcare industry. Under this new campaign, the organization hopes to raise $3 million to fund veteran employment efforts and give jobs to at least 5,800 veterans.

At the heart of this campaign is the Call of Duty Endowment Battle Doc Pack, with all proceeds to be donated to the campaign. This is available not only for COD: Black Ops Cold War but even for COD: Warzone.

The pack features a new operator skin that was created in collaboration with Army Veteran Combat Medic Timothy Hobbs Jr. Sergeant First Class Hobbs has been deployed on four combat missions in Afghanistan and Iraq. He was also sent on a humanitarian mission in Puerto Rico after it was hit by Hurricane Maria.

In a post, Activision Blizzard CEO Bobby Kotick shared that veterans have long faced the problem of unemployment and underemployment, which was aggravated by the pandemic. He added that the campaign is a way for everyone to know that veterans can bring value to the civilian workforce.

Call of Duty Endowment Executive Director Dan Goldenberg, on the other hand, said that they hope this new campaign would reach a wide audience and raise awareness of the plight of the medics and hospital corpsmen.

Hobbs, for his part, shared that there has long been a disconnect when it comes to transitioning medical service members. Despite being qualified, Hobbs added that many veterans remain left out on the hiring process. One reason for this is the lack of proper civilian certifications.

The #CODEMedicalHeroes campaign is also set to honor medical service members in-game through the Revival Challenge in COD: Warzone. This event has started and lasts until May 9. In this one, players who revive five people in the game get to unlock a COD Endowment calling card. If one million players finish this challenge, everyone gets to experience a double XP Day. Not only that, Activision Blizzard is donating $1 to the campaign for each player who completes the challenge for a maximum of $1 million.

Learn more about the Battle Doc Pack here.

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