Netflix infidelity -- the act of watching a show without waiting for your significant other -- can destroy a relationship when those involved are avid binge-watchers. To keep “binge cheating” far away from your relationship, U.K. ice cream brand Cornetto has created a solution using wearable technology: commitment rings.
Why? Because “love should last longer than one season.”
Essentially, the rings are connected to streaming services (say, Netflix, Amazon or Hulu) for six months. Rings are registered via an app and the couple will decide which shows will be watched together. Using near-field communication, the app will block shows from being watched if the rings are not in proximity of each other. To watch content together, simply place both rings close the phone to unlock the app.
"Cornetto has always been about celebrating teen love in a fun, light-hearted way," Cornetto global brand director Barbara Cavicchia told Co.Create. "We wanted to encourage teens to commit to watching their favorite TV series together—and thanks to Cornetto and NFC technology, we can end the despicable behavior of watching episodes of your favorite series without your partner."
The reality of these rings are a little while away, as the company is still working to make these rings available. “Cornetto is partnering with some of the top streaming services to make the commitment rings available to everyone,” says the website.
The rings also do not account for loopholes like using a friend’s login or watching the content with someone else. For those interested in the rings, they can get updates by signing up on the Series Commitment website.
