Twitter launched a stand-alone app called Engage on Tuesday for iOS users in the United States. The app “provides real-time data and insights” so users can grow their audience, engage more selectively with their followers and better understand them.
“As creators, influencers, and public figures, you have a special connection with your followers on Twitter,” writes senior product manager, Matt Dennebaum, on Twitter’s blog. “Through Tweets, you can share content and have conversations with fans and other influencers in real time — and now we’ve made it easier to manage those daily interactions and measure success.”
One of the key features of the app is its ability to prioritize mentions — if a user is mentioned by an influencer or a loyal fan, it will no longer be drowned in a virtual sea of mentions. The app also shares data on your profile’s Twitter stats (say, retweets, video views, likes and mentions) and organizes the info by time periods. There is also a real-time feed showing what your followers are tweeting about in any given moment.
Users can also track their tweets. “Twitter Engage reviews all of your videos, GIFs, images, and other Twitter activity, allowing you to efficiently track post-by-post performance and continue the conversation around your content,” says Dennebaum in his blog post.
The Engage app may have just launched, but there are updates headed its way, including integrations with Niche and Vine products.
“Twitter Engage gives creators, celebrities, and public figures a better way to connect with fans and influencers,” reads the app description on the Apple Store. “It's the perfect tool for the people that make and share new video content every day and want to understand and grow their audience on Twitter.”
