Apple CEO Tim Cook was the subject of some teasing on Twitter Super Bowl Sunday after posting a less-than-focused picture, taken on Levi’s Stadium’s field, shortly after the Denver Broncos victory over the Carolina Panthers.
Colorado Rocky Mountain High congrats @Broncos! pic.twitter.com/3l3gpqWaKj
— Tim Cook (@tim_cook) February 8, 2016
In Cook’s defense, he did follow the post up with a slightly more focused photo showcasing the orange confetti floating around the goal post area.
Congrats @Millerlite40 Peyton Manning @Broncos Amazing season. pic.twitter.com/3RfQml832C
— Tim Cook (@tim_cook) February 8, 2016
Still, that didn’t stop the trolls from coming out in full force and Cook got teased pretty ruthlessly.
New iPhone campaign starring @tim_cook pic.twitter.com/BXXxGsOV5h
— Soju Boy Tell 'Em (@andykoh_) February 8, 2016
You mad @tim_cook? pic.twitter.com/9bwYOdEHtx
— Soju Boy Tell 'Em (@andykoh_) February 8, 2016
@tim_cook @Broncos bruh that's the best photo you could take?
— Joe Eich (@joeeichinger) February 8, 2016
@tim_cook @Broncos Hi Tim, can you replace your profile picture for this one? Thanks pic.twitter.com/sC2IYVzQQo
— Buffetlibre (@buffetlibre) February 8, 2016
@tim_cook @Broncos Buy iPhone, Tim. Your old Nokia is not that good for shooting movement.
— Nikolay Pokrovsky (@NikoPokrovsky) February 8, 2016
@tim_cook Uh... Is the message here that iPhones take terrible photos of important moments?! Because that really seems to be the msg here.
— Rich Brome (@rbrome) February 8, 2016
@tim_cook @Broncos was that taken from an iphone? Jeez I hope not Tim.
— Mark Freeman (@markfreeman) February 8, 2016
Come on @tim_cook ! This photo looks like your future plans for #Apple ... Think different and focus!
— Timos Kouremenos (@timkour) February 8, 2016
@tim_cook great pic.
— Dan Provost (@danprovost) February 8, 2016
@tim_cook Someone get him a Samsung S6 edge plus or LG G4 #iPhoneFail
— Saffat Bokul (@MenaceSlinger) February 8, 2016
@tim_cook was this pic taken with a toaster?
— Konstantinos (@KKaplanis) February 8, 2016
@tim_cook @Broncos pic.twitter.com/DJuuLd8V1w
— aypheros (@aypheros) February 8, 2016
@tim_cook shot on iPhone 2g
— Alireza (@alixrezax) February 8, 2016
@tim_cook wuuuu good photos tim @Broncos pic.twitter.com/lKRV9IpGvR
— sen düşün (@yada_dusunme) February 8, 2016
@tim_cook I believe you took this photo without wearing your glasses
— Loai | لؤي (@loai_93) February 8, 2016
Hey @tim_cook, seriously?? 1000 USD a phone for this kind of picture? Did you use a T28s? https://t.co/hU7VKzfsC1
— Badubai (@badubaii) February 8, 2016
@tim_cook Shot on an iPotato 6
— ynrozturk (@ynrozturk) February 8, 2016
.@tim_cook That picture speaks very bad either about you as a photographer or the iPhone as a camera
— heshor (@heshor) February 8, 2016
@tim_cook @Broncos if you need good camera better buy Samsung Galaxy S6 Edge or Nexus 6p.
— Eduards Sa (@theedik2) February 8, 2016
@tim_cook @Broncos "shot on Apple Watch 2"
— Abraham Diaz (@bamdallas) February 8, 2016
@tim_cook bad shot
— Dmitriy Kuznetsov (@DKuznetsov90) February 8, 2016
@tim_cook Whew!!! I thought I didn't know how to use my iPhone camera. I guess it's a iPhone thing to take blurry pictures.
— Gus Zapata (@GZapata76) February 8, 2016
@tim_cook @Broncos Was it the original camera ? Or a non official one that will give the error 53 ?
— Arthur (@bloueta) February 8, 2016
@tim_cook @Broncos very abstract..i like it..which app did you use?
— mujtaba shah (@pickledwords) February 8, 2016
Some people, including The Verge , thankfully rose to Cook’s defense.
@euCelso Você viu que você tá sendo "zuado" pelo @verge? https://t.co/AlYa1ktb9u pic.twitter.com/QxqtfFfHUh
— TOAD (@toadgeek) February 8, 2016
Love this @tim_cook picture. It’s from a fan, not from PR. https://t.co/c3cfs0aMIy
— Marco Meneghello (@marcomeneghello) February 8, 2016
@tim_cook @Broncos Atleast you were there
— Timothy Li (@jezzrichjames) February 8, 2016
@tim_cook I like this picture. It really describes how happy you were there. And it's not the camera's fault, for God's sake.
— Johan Andersson (@and3rssonjohan) February 8, 2016
The Shot on iPhone campaign has been a mainstay in recent years for iPhone advertising efforts, with Apple just recently restarting the campaign for the iPhone 6s.
